Privacy Policy

EFFECTIVE DATE: 04/25/2022

Note: The Privacy Policy has been updated. Please review the updated document carefully before using the Website. By using the Website, you consent to the terms of the updated Privacy Policy.

Queen of Heart Inc., Queen of Heart (US), Inc., (hereinafter referred to as “We”, “Us”, “Our”, “Queen of Heart” or “Website”) is committed to protecting and respecting each User’s privacy. Our online Privacy Policy is designed to describe Our privacy practices and principles in a format that is easy to read and understand.

We have established this Privacy Policy to let Users know the kinds of information We may gather from Our Website, and related third party sites, how and why We gather the information, what We use the information for, and when We might disclose the information.

Please be advised that the practices described in this Privacy Policy apply only to information gathered by Us and any personal information We may also receive about Users from other online and offline sources, such as public databases, in connection with Our Services, which are further explained in Our Terms & Conditions. Each User that visits Our Website agrees to have their information and any purchases they make processed in accordance with this Privacy Policy.


Any capitalized words not defined in this Privacy Policy shall have the meaning ascribed to them in the Terms & Conditions.


By using Our Website and Our Services (whether or not You register or create any kind of account with Us), each User accepts the terms set forth in this Privacy Policy and the Terms & Conditions.  Anyone that does not agree to the terms of this Privacy Policy and the Terms & Conditions should not use Our Website. The only recourse for Users that do not agree to the terms of this Privacy Policy and the Terms & Conditions shall be to discontinue using Our Services and visiting Our Website. By using Our Website, You consent to having Your personal data transferred to and processed by Us, Our consultants and Our service providers.


By using Our Website and Services each User consents to Privacy Policy, as well as the limitation of liability, arbitration, refund policy and Our Terms & Conditions that form the Agreement.


We reserve the right to revise or amend the terms of Our Privacy Policy at any time without prior notice and each User agrees that the revisions or amendments will be effective upon updating on this Website. We agree to change the “Effective date” appearing at the top of this page to reflect each time We make any changes, and it is the responsibility of each User to check back often. Continued use of Our Website and Services following the posting of changes shall mean that each User accepts those changes.

Our Privacy Policy and Terms & Conditions form the Agreement with each User and set out the basis on which any personal data We collect from them, or that they provide to Us, will be utilized by Us. Any Content or data We collect will only be used in accordance with this Privacy Policy and the Terms & Conditions. Please read the following carefully to understand Our views and practices regarding personal content, information, and data and how it​ will be treated.

Through the use of Our ​Website and any use of the Services, each User agrees to the terms provided in Our​ Privacy Policy regarding the use of their personal content, information, and data that We collect by their visiting Our Website​ and using Our Services. Users that feel Our Privacy Policy is unacceptable to them, agree and represent that their only recourse is to discontinue use of Our Website and discontinue use of the Services.


To improve Our Services, We may ask Users to complete surveys that We use for research purposes, although Users do not have to respond to them. We may periodically send Users information regarding the Services, updates, promotional emails, new products, special offers, or other information which We think Users may find interesting. The information will be sent to Users via email, push notifications, internal messaging, and/or another form of the notification system. In such cases, We will use the email address or other contact information provided to Us by the User.


Information you provide: When you register an account or complete a transaction through the Services, we collect some “Personal Information” (that is, any information that can be directly or indirectly associated with you), such as your name, title, email address, phone number, address, billing information and other similar information. You may also provide us with certain Personal Information of other people (e.g., if you are sending a gift to someone else).

Device Identifiers: When you access the Services by or through a device, we may access, collect, monitor and/or remotely store one or more “device identifiers”. Device identifiers allow us to uniquely identify your device and are used to enhance the Services (including sending updates and information from the Services). A device identifier may also be used in conjunction with other Personal Information.

Analytics: When you access our Services, we may collect information (either directly or using third party services) using logging and cookies which can sometimes be correlated with Personal Information. We use this information to monitor and analyze use and interest in the Services. See the section on “Service Providers” for more detail in this respect.

Log data: As with most website and technology services delivered over the Internet, our servers automatically collect information when you access or use our Services and record it in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the Services, the purchases that you make, the products you view, browser type and settings, the date and time the Services were accessed, information about browser configuration and plugins, language preferences and cookie data.

Cookie Information: A cookie is a text file stored locally on a User’s device by the User’s web browser, which enables the browser to remember passwords, orders, preferences, and other information when visiting a website. We use cookies and similar technologies such as pixel tags and web beacons that help us collect certain usage data about you (such as your preferences and to process shopping cart items) (“Usage Data”), which may become Personal Information due to direct association with you. The Services may also include cookies and similar tracking technologies of third parties, which may collect information about you via the Services and across other sites and online services, including social media platforms. Our use of cookies and similar technologies such as pixel tags and web beacons is generally for operational purposes, website performance purposes, enhancing functionality of the Services and advertising. For more details about how we use these technologies, please see the section on “Service Providers” below.


We may employ third party companies and individuals to facilitate the Services and our provision of products and services through the Site, to provide the Services on our behalf, to perform services related to the Services (as discussed above), to assist us in analyzing how our Services are used, and to assist us with business development and marketing efforts related to the Services (“Service Providers”). These Service Providers may have access to your Personal Information only to perform these tasks on our behalf.  Some Service Providers may retain aggregated, anonymized data sets in which the individual may no longer be identified.


We may receive personal information and data about Users from third parties and combine that with information and data We collect through Our Website. Such information and data may include email address, name, phone number, physical address, address book, contacts, and other personally identifying information. Similarly, when You interact with Us through a social media website or third-party service, such as when You like, follow or share Our content on Facebook, Twitter, or other websites or platforms, We may receive information that You permit those other websites to share with third parties. The information and data We receive from these third-party sites is dependent upon that third party’s policies and your privacy settings with them.


We use multiple server-based web analytics tools provided by service partners such as Google Analytics to collect information about how You interact with Our Website or mobile applications, including what pages You visit, what site You visited prior to visiting Our Website, how much time You spend on each page, what operating system and web browser You use and network and IP information. We use the information provided by these tools to improve Our Services. These tools place persistent cookies in Your browser to identify You as a unique user the next time You visit Our Website. Each cookie cannot be used by anyone other than the service provider (example: Google for Google Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which You reside. The information collected is used and shared by these service providers in accordance with their individual privacy policies. You can control the technologies We use by utilizing settings in Your browser or third-party tools.


Targeted ads or interest-based offers may be presented to You based on Your activities on Our webpages, and other sites linked to Our Website and based on the products You currently own. These offers will display as varying product banners presented to You while browsing. We also partner with third parties to manage Our advertising. Our third-party partners may use technologies such as cookies to gather information about such activities in order to provide You with advertising based upon Your browsing activities and interests and to measure advertising effectiveness. If You wish to opt-out of interest-based advertising visit Please note You will continue to receive generic ads.


We generally use information that we collect for the purposes of fulfilling our contractual obligations to you, in furtherance of our legitimate interests in operating the Services and our business and/or where you have consented to such usage.

More specifically, Queen of Hearts uses Personal Information:

To provide, update, maintain and protect the Services and our business. This includes use of Personal Information to support delivery of the Services, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities or at your request. Queen of Hearts may use your email address or phone number to send you notices (including any notices required by law, in lieu of communication by postal mail). If you correspond with Queen of Hearts by email, we may retain the content of your email messages, your email address and our responses.

To personalize your experience and improve customer service. This includes Personal Information to understand your buying/shopping preferences so that we may be able to advertise other products that you might be interested, to notify you of items left as uncompleted transactions in your shopping cart, and related communications. Your information also helps us to more effectively respond to your customer service requests and support needs. Given this is related to direct marketing, we have a legitimate interest in collecting and using your email and information about your abandoned shopping cart to communicate with you about you uncompleted transaction.

As required by applicable law, legal process or regulation. Queen of Hearts may in certain instances be compelled by law to process your Personal Information to comply with a binding order. We will only do so to the extent reasonably required by that order.

To communicate with you by responding to your transactions, requests, comments and questions. If you contact Queen of Hearts, Queen of Hearts may use your Personal Information to respond.

To send emails and other communications. Queen of Hearts may send you service, technical and other administrative emails, messages and other types of communications. Queen of Hearts may also contact you to inform you about changes in our products, and important notices, such as security and fraud notices.

To process transactions, including, billing, account management and other administrative matters. We will use your information to process transactions. This includes processing discount codes provided by our third-party brand ambassadors. We may need to contact you for invoicing, account management and similar reasons, and we use account data to administer accounts and keep track of billing and payments.

To investigate and help prevent security issues and abuse and to otherwise monitor the Site for violations of our policies or applicable laws. To prevent, detect, mitigate, and investigate fraud, security breaches or other potentially prohibited or illegal activities and/or attempts to harm our users.

For marketing purposes. Queen of Hearts may use the information we collect, including Personal Information, to market our products and services to new and existing customers, and to understand our audience. Queen of Hearts may also use your Personal Information to send you marketing messages and may provide such information to third parties to send you information about our products and services. If you don’t want to receive these messages, you can opt out by following the instructions in the message. This includes determining your level of engagement with email or promotional marketing materials that are sent to you, including whether you opened an email or promotional marketing materials and/or otherwise engaged with it.

To improve our Site. We continually strive to improve our Site offerings based on the information and feedback we receive from our users and visitors.

We also use Information as otherwise described in this Privacy Policy, permitted by law, or as we may notify you.


Each User agrees that Queen of Heart may make available through Our Website, third-party sites, or the Services certain forms of media either now existing or to be created in the future (for example, social media, message boards, chat functionality, videos, pictures, images, profile pages, text messaging and blogs) to which Users may be able to post Content. Please note that any Content, We, RSS providers, outside third parties, or Users provide on these various forms of media may become public, and may be available to visitors to Our Website, third party sites, and to the general public, including without limitation the ratings and reviews that accompany any pages on Our Website and third-party sites. We urge Users to exercise discretion and good manners when providing Content and deciding to disclose any personal information.



We may use Personal Data to (legal basis for the respective processing in parentheses):

  • protect Our Users rights, privacy, safety or property including by making and defending legal claims;
  • audit Our internal processes for compliance with legal and contractual requirements and internal policies;
  • enforce Our Terms;
  • protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and
  • comply with the Applicable Law, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities.


In some cases, We may ask You for consent (unless You have previously given it to Us) to collect, use or share Personal Data for other purposes. For example, We may ask You for consent to send marketing emails where required by law or to post testimonials or endorsements. In such cases, there will always be the ability to deny or revoke consent if desired.


We run sweepstakes, competitions and other engagements from time to time and participation may require that you opt in to receive marketing communications from us, among other conditions. You may opt out of receiving marketing or other communications from us at any time by following the steps described below.  In the event of any differences between the terms of the engagement and the terms of this privacy policy, the terms of the engagement will take precedence.


Information about Your device and its software includes Your IP address, browser type, internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows Us to identify Your browser, mobile device, or Your Account (including, for example, a persistent device identifier or an advertisement ID), and other similar information. We may also work with third-party partners to employ technologies, including statistical modeling tools, that permit Us to recognize and contact You across multiple devices. We use this device and software information to diagnose and fix technology problems, serve You personalized advertising, personalize Your experience, perform analytics/identify usage trends, and improve Our products and Services offered on or through Our Website.


We have no official right to collect any private information from persons who are not 18 yet. It is strictly prohibited to the Users under 18 to use Our Website and any of the Services offered by Our Company. As soon as We find out that the information presented by the User is not eligible because of the age limits, it will promptly be erased. We bear no responsibility in case if You’re not old enough to use the Website. You must be of legal age to be in line with Our Privacy Policy, as well as with Our Terms and Conditions.

Alert Us in case one of Your children under 18 is using Our Website trying to get access to our services. We’ll take measures to block access to Our Website from Your IP address. All affiliate websites cooperating with Our Company will be blocked for your child as well.


Queen of Heart uses reasonable organizational, technical, and administrative measures to protect each User’s personal information under Our control. However, We cannot guarantee 100% percent protection and security of such personal information. Please do not email or text Us credit card information and/or other sensitive information.


We will not disclose, sell, distribute, rent, lease or use any of a User’s data or pass on any such personal information to third parties, which are not Our officers, directors, members, managing members, employees, business partners, affiliates, strategic partners, licensors, licensees, independent contractors, third-party service providers, agents or representatives, unless We have Your permission or are required by law to do so.

We do not store Your credit card information. The credit card information and actual processing do not take place on and is not stored on Our servers. The transaction is processed on the servers of the particular credit card processor We use to process the transaction.


We are committed to ensuring that personal information is secure. All non-financial information and Site Content provided to Us is stored on Our secure servers. In order to prevent unauthorized access or disclosure, We have taken all reasonable steps and put in place suitable safeguards to secure the information We collect from Users online.

Unfortunately, the transmission of information via the internet is not completely secure. Although We will do Our best to protect each User’s personal data, We cannot guarantee the security of their data transmitted to Our Website; any transmission is at the risk of each User. Once We have received personal information, We will use the necessary procedures and security features to try to prevent unauthorized access. We will take all reasonable steps necessary to ensure that personal information and data is treated securely and in accordance with this Privacy Policy.


Our Website uses cookies. A cookie is a small file that asks permission to be placed on a computer’s hard drive. Once someone has accepted the cookie, the file is added and the cookie helps analyze web traffic and browsing habits, such as what areas of Our Website are visited most frequently. At times We may gather information through the use of a cookie file which enables Us to gather statistical information regarding the use of Our Website. This helps Us to improve not only Our Website but the Services We can provide to Users. We may use analytical software to track user habits and trends.

We use following types of cookie files:

  • Essential Cookies

These cookies are always active and necessary to the core functionality of our website and some of its features, such as access to secure areas.

  • Analytics and Customization Cookies

These cookies collect information that can help us understand how our websites are being used. This information can also be used to measure effectiveness in our marketing campaigns or to curate a personalized site experience for you.

  • Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They prevent the same ad from continuously reappearing, ensure that ads are properly displayed for advertisers, and in some cases select advertisements that are based on your interests.

Users do have the choice to decline cookies. Most web browsers automatically accept cookies, but people can usually modify their browser setting to decline cookies if they prefer. Should You choose to decline cookies You may be unable to access certain information or parts of Our Website, and some or all of the Services may not work properly. Our advertisers and promoters may also use cookies, over which We have no control.


An IP (Internet Protocol) Address is automatically assigned to the computer that someone is using by their Internet Service Provider (ISP) and is identified and logged automatically in Our server log files whenever someone visits Our Website. This also allows Us to identify the time(s) of visit(s) and the page(s) of Our Website that have been visited. Our collecting of IP Addresses is considered a standard practice on the Internet and is done by many third-party sites.


We may also obtain information about a User’s physical location, such as by use of GPS and other geolocation features in Your computer, laptop, or mobile device, or from other information, We collect. For example, a User’s IP Address indicates the general geographic region from which they are connecting to the Internet.


Our Website may contain links to other third party sites. However, once Users have used these links to leave Our Website, they should note that We do not have any control over the third-party site being visited. Therefore, We cannot be responsible or liable for the protection and privacy of any information provided or which is obtainable when visiting those third-party sites which are not governed by this Privacy Policy or Our Terms & Conditions. To the extent that You access or use the Service through or on another website, Website, or application, then the privacy policy of that other website, Website, or application will apply to Your access or use of that site or application. We encourage Our Users to read the privacy statements of other websites before proceeding to use them.


From time to time Queen of Heart may send Users emails about special offers, discounts, products, or Services available through the Queen of Heart Website. Users can opt-out of receiving Our emails by clicking the unsubscribe button in the email.


Your Rights as a California Resident

As a California resident, you may have certain rights in relation to your personal information.

Right to Know

You may have the right to know how we have collected, used and disclosed your personal information. Specifically, you may have the right to know:

The categories of personal information we have collected about you.

The categories of sources from which we have collected your personal information.

The business or commercial purpose for which we collect, sell or share your personal information.

The categories of third parties to whom we have disclosed your personal information.

The categories of personal information that we disclosed for a business purpose and the categories of third parties to whom your personal information was disclosed for a business purpose.

The categories of personal information we have “sold” to or “shared” with  third parties and the categories of third parties to whom we have “sold” or “shared” your personal information.

You may have the right to know the specific pieces of personal information we have collected about you.

Right to Make a Deletion Request

You may have the right to request that we delete your personal information that we have collected about you. Subject to certain exceptions, we must delete your personal information and direct any service provider or contractor to delete your personal information.

Right to Correct Inaccurate Personal Information

You may have the right to request that we correct inaccurate personal information about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.

Right to Opt-Out of Sales of Personal Information

You may have the right to opt-out of the sale of your personal information.

Right to Opt-Out of Sharing of Personal Information

You may have the right to opt-out of us sharing your personal information for cross-context behavioral advertising purposes.

Right to Limit Use and Disclosure of Sensitive Personal Information

Subject to certain exceptions, you may have the right to limit our use and disclosure of your sensitive personal information. We do not use or disclose sensitive personal information in a manner that gives rise to this right.

Right to Non-Discrimination

You have the right to not be discriminated against by us for choosing to exercise your rights under the CCPA.

Other Rights: Notice to California Consumers

You have other rights under California’s “Shine the Light” law. California Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. As discussed above, if you wish to opt-out of our sharing of your information with third parties for the third parties’ direct marketing purposes, please contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254.

Categories of Data that We Hold about You

As mentioned above, We maintain data about you in only pseudonymized form, which means that we do not know your identity because we do not process your name, email address, or other identifiable information. Instead, we only process digital identifiers such as cookie IDs, IP addresses, mobile advertising IDs on your device, network browsing history and associated preferences, and in some limited circumstances, your hashed email address.

Why We Collect Your Personal Information

We process your Personal Information in order to provide Services and personalized advertisements to You.

Where do We Collect Your Personal Information

We automatically collect User Information when Users interact with our Services that appear on our Customers’ websites and digital properties. Like most other web-based services, we collect this User Information through cookies and other technologies. We may also obtain Information about you from our data partners.

We collect Information either directly from you during your use of our Sites and Services or from third parties that independently collect this Information from you, and we may combine the Information that we collect from these various sources. For more information about these collection methods, please see Sections above.

How do We Share Your Personal Information

We may disclose or make available your pseudonymous Personal Information to our trusted partners. In most cases when we do so, we have contractually restricted their uses of this data for only Our business purposes. Under the CCPA, such disclosures of Personal Information to service providers are not deemed to be a “sale” and thus are not prohibited after you exercise your right to cease or restrict disclosures or sales of your Personal Information to third parties. In any instances where we have not entered into a service provider relationship with such third parties, we will stop sharing your Personal Information when you instruct us not to “sell” your Personal Information.


When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.We do not specifically market to children under 13.

Fair Information Practices

  • The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
  • In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur
  • We will notify the users via in site notification
  • Within 7 business days

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.


Your Rights as a Virginia Resident

As a Virginia resident, you may have certain rights in relation to your personal data.

Right to Confirm

You may have the right to confirm whether we process your personal data and to access such personal data.

Right to Delete

You may have the right to request that we delete your personal data that we have collected about you. Subject to certain exceptions, we must delete your personal data.

Right to Correct Inaccurate Personal Data

You may have the right to request that we correct inaccurate personal data about you, taking into account the nature of the personal data and the purposes of the processing of your personal data.

Right to Opt-Out of Processing of Personal Data for Targeted Advertising

You may have the right to opt-out of the processing of your personal data for purposes of targeted advertising.

Right to Opt-Out of the Sale of Personal Data

You may have the right to opt-out of the sale of your personal data.

Right to Opt-Out of Profiling

You may have the right to opt-out of the processing of your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Right to Obtain a Copy of Your Personal Data

You may have the right to obtain a copy of your personal data that you previously provided to us.

Right to Non-Discrimination

You have the right to not be discriminated against by us for choosing to exercise your rights under the VCDPA.


Your Rights as a Colorado Resident

As a Colorado resident, you may have certain rights in relation to your personal data.

Right to Access

You have “the right to confirm whether a controller is processing personal data concerning the consumer and to access the consumer’s personal data.”

Right to Correction

You have “the right to correct inaccuracies in the consumer’s personal data, taking into account the nature of the personal data and the purposes of the processing of the consumer’s personal data.”

Right to Delete

You  have “the right to delete personal data concerning the consumer.”

Right to Data Portability

You have “the right to obtain personal data in a portable and, to the extent technically feasible, readily usable format that allows the consumer to transmit the data to another entity without hindrance.”

Right to Opt-Out

Consumers have “the right to opt-out of the processing of personal data concerning the consumer for purposes of:

  • targeted advertising
  • the sale of personal data
  • profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.”

Right to Appeal

According to the Colorado Privacy Act regulations, Your request must be responded to within 45 days of receipt. The covered entity may subsequently extend that deadline by an additional 45 days if they are able to show reasonable necessity. However, when the deadline is extended, You must be notified by Us within the initial 45-day response period.


Your Rights as a Utah Resident

As a Utah resident, you may have certain rights in relation to your personal data.

Right to access, including confirming whether a controller is processing their data, and the ability to request and receive that data;

Right to deletion of personal data, if the data subject directly provided the data to the controller;

Right to portability, obtaining a copy of their personal data that they provided to the controller, in a format that is:

  • portable to a technically reasonable extent
  • readily usable to a practical extent
  • enables the consumer to transmit the data to another controller reasonably easily, where the processing is carried out by automated means.

Right to opt out of certain processing, specifically for the sale of the personal data or the purposes of targeted advertising;

Some rights that are present in other US state-level laws, but absent from the UCPA, include the right to opt out of profiling and the right to correct (to request and have omissions or inaccuracies in one’s personal data corrected).

We under the Utah privacy law are not required to recognize “universal opt-out signals” as a method for consumers to opt out of data processing.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions;
  • Process orders and to send information and updates pertaining to orders;
  • We may also send you additional information related to your product and/or service.

To be in accordance with CAN SPAM we agree to the following:

  • NOT use false, or misleading subjects or email addresses;
  • Identify the message as an advertisement in some reasonable way;
  • Include the physical address of our business or site headquarters;
  • Monitor third party email marketing services for compliance, if one is used;
  • Honor opt-out/unsubscribe requests quickly;
  • Allow users to unsubscribe by using the link at the bottom of each email.


Click here to contact us regarding the Privacy Policy, other privacy issues.